For 15 years, I’ve been turning ideas into products, brands and businesses.
I took Blendle and Universiteit van Nederland from zero to one, joined Polarsteps early on, and co-founded Insify. Different companies, different industries, but usually the same starting point: a good idea and a lot still to figure out. Today, those products reach millions of people.
These days I’m building Neon, a non-profit creating better schoolbooks for 650,000 students across the Netherlands.
I’m also available for selected freelance and interim work.
Currently building:
Nederlands Onderwijsinstituut
Founding Designer · Product, Brand & Strategy
Building a non-profit educational publisher from scratch, across schoolbooks, digital learning, publishing tools and AI.
Here's what I worked on before:
Insify
Co-founder · Product, Brand & Strategy
Co-founded a new kind of insurance company for European entrepreneurs from scratch.
Blendle
Founding Designer · Product, Brand & Strategy
Building a non-profit educational publisher from scratch, across schoolbooks, digital learning, publishing tools and AI.
Universiteit van Nederland
Founding Design · Brand & Digital
Helped take Universiteit van Nederland from idea to its first identity and digital experience.
DPG Media
Product Design
Designed digital news experiences for de Volkskrant, Trouw and Het Parool, including the publishing platform and CMS behind them.
Polarsteps
Early Product & Brand Design
Joined early and helped shape the identity and first versions of the iOS and web apps.
Let’s build something that matters.
New products. New companies. Big ideas worth pursuing. Freelance, interim, or something we build together.