Product, design, brand & strategy for ambitious ideas

Product, design, brand & strategy for ambitious ideas

Product, design, brand & strategy for ambitious ideas

From zero to something people actually use.

For 15 years, I’ve been turning ideas into products, brands and businesses.


I took Blendle and Universiteit van Nederland from zero to one, joined Polarsteps early on, and co-founded Insify. Different companies, different industries, but usually the same starting point: a good idea and a lot still to figure out.


Today, those products reach millions of people.

These days I’m building Neon, a non-profit creating better schoolbooks for 650,000 students across the Netherlands.


I’m also available for selected freelance and interim work.

What I did

Insify

40K+ entrepreneurs

Co-founder · Product, Brand & Strategy

Built a new kind of insurance company for European entrepreneurs from scratch.

Nederlands Onderwijsinstituut

650K+ students

Founding Designer · Product, Brand & Strategy

Building a non-profit educational publisher from scratch, across schoolbooks, digital learning, publishing tools and AI.

Blendle

1.5M+ users

Founding Designer · Product, Brand & Strategy

Building a non-profit educational publisher from scratch, across schoolbooks, digital learning, publishing tools and AI.

Universiteit van Nederland

50M+ views & listens

Founding Design · Brand & Digital

Helped take Universiteit van Nederland from idea to its first identity and digital experience.

Polarsteps

23M+ users

Early Product & Brand Design

Joined early and helped shape the identity and first versions of the iOS and web apps.

What's next?

What’s next?

Let’s build something that matters.

New products. New companies. Big ideas worth pursuing. Freelance, interim, or something we build together.

Got something interesting to build?

I’m available for selected freelance and interim projects, especially early-stage products, new ventures and bigger product challenges where design, brand and strategy come together.


jortdevries@gmail.com

Got something interesting to build?

I’m available for selected freelance and interim projects, especially early-stage products, new ventures and bigger product challenges where design, brand and strategy come together.


jortdevries@gmail.com